Christmas expenses in Europe

CLIENT: UmfragenVergleich
AGENCY: MVF Global | CONTENT: Christina Brunn
PUBLISHED: 04/12/2014 | COUNTRY: Germany

The purpose of this work was to accompany an article in a blog. I went about this project trying to think of a way to display the data in an easy format for the audience to understand. It was Christmas, which means crazy days full of important events, and spending time go shopping. Using engaging charts and likable illustrations, I attempted to make an infographic which showed the difference in money spent on presents, food and events between a few European countries.

Challenge: All my efforts went into taking away the need to read the text, and instead of being able to understand the information directly from the picture.

Categories: Infography, Illustration